Hyundai is bringing “something big” to the LA Auto Show this week, and the teaser points to a slick new off-road electric SUV. Here’s our first look.
What is this off-road Hyundai SUV?
The LA Auto Show is just days away, and Hyundai is gearing up to steal the spotlight once again. Last year, it was the IONIQ 9, Hyundai’s first three-row electric SUV. What will it be this year?
Hyundai gave us a sneak peek of a new “extreme off-road show vehicle,” the Crater Concept, ahead of its upcoming debut.
Although details are still pretty slim at this point, the sketch shows a high-riding, rugged SUV, clearly designed for off-roading with massive tires and aggressive wheel arches.
Hyundai didn’t say what powertrain the off-road SUV will use, but given the closed-off grille and no visible tailpipes, all signs point to it being electric in some way. It could be a battery-electric (EV) or even a fuel-cell-electric vehicle (FCEV).
The Crater Concept looks a bit like the new Nexo, Hyundai’s dedicated hydrogen fuel cell vehicle. The updated Nexo introduces Hyundai’s new “Art of Steel” design language, which was first shown on the Concept THREE electric hot hatch in September.
Hyundai said the design theme “combines resilience with artistic form,” which exudes strength and sophistication.
The dour dot lamps on the Crater Concept look about the same as Hyundai’s new “HTWO” lamps, exclusive to its FCEVs.
Hyundai said the Crater Concept has been “crafted to amplify the same spirit and robustness found in Hyundai’s XRT production vehicles,” like the IONIQ 5 XRT, Santa Cruz XRT, and new Pallisade XRT Pro.
The design team at Hyundai Design North America also introduced its new design and ideation studio on Monday, codenamed “The Sandbox” internally.
Hyundai’s new creative hub is exclusively dedicated to creating new outdoor adventure vehicles and rugged Xtreme Rugged Terrain (XRT) gear.
Will the Nexo be next? It sure looks like it. Hyundai will reveal the Crater Concept during a livestream press conference at the LA Auto Show on November 20 at 9:45 am PT. Check back for updates.
FTC: We use income earning auto affiliate links. More.
