The GV90 will be the largest, most lavish Genesis vehicle to date, but after another delay, the ultra-luxe SUV may be missing one of its most hyped features. In recent sightings, the GV90 is missing its Rolls-Royce-style coach doors.
Genesis delays the GV90 as the coach doors go missing
If you were waiting on that “ultra-luxe” full-size electric SUV, as Genesis calls it, you might have to wait a little longer.
The GV90 was initially scheduled to go into production at Hyundai Motor’s Ulsan Plant in South Korea by the end of last year, with sales kicking off in early 2026.
As part of Hyundai Motor’s product development plan released last May, as reviewed by The Korea Economic Daily, mass production was pushed back until June 2026.
A new report from The Korean Car Blog now claims Genesis is delaying the GV90 until the second half of 2026. The delay is reportedly due to “unresolved technical challenges,” and the recent executive shakeup at Hyundai Motor and Genesis.
Other premium features, like the coach doors, may be cut out at launch as Genesis looks to streamline production.
After several prototypes were spotted testing with coach doors, they have been missing in the latest sightings. However, we could still see them offered on higher trim levels in the future.
Genesis has already said that B-pillarless coach doors are now feasible in production vehicles. Hyundai Motor even filed several patent applications with the United States Patent and Trademark Office last year, detailing how the coach door system works (shown above).
The delay comes as Hyundai revamps its leadership team as it aims secure its position in the shift to software-defined vehicles (SDVs), AI, and self-driving tech.
In December, former Porsche and BMW exec, Manfred Harrer, was promoted to President and head of R&D at Hyundai Motor Group.
Genesis, on the other hand, appointed Sean Lee as the new Global Head of Genesis. Lee will help write the next chapter at Genesis as it expands into high-performance vehicles with the Magma brand, ultra-luxury flagship SUVs, and several other new segments, including hybrids and extended-range electric vehicles (EREVs).
Since the GV90 is expected to serve as a tech beacon for Hyundai, debuting some of its latest advancements, including its new Pleos infotainment system and OS, the latest delay is rumoured to be so that Hyundai (and Genesis) gets it right the first time.
The GV90 is also expected to be the first vehicle to debut on Hyundai’s eM platform, set to replace its current E-GMP.
Hyundai said the new EV platform will deliver a 50% improvement in range compared to its current E-GMP-based models, such as the IONIQ 5, and will offer more advanced features, including Level 3 autonomous driving.
The self-driving tech is reportedly the primary reason for the delay, as Genesis aims to ensure the software meets its standards.
Sources claim that Genesis wants to ensure the flagship GV90 lives up to the hype, even if that means delaying it further.
Source: The Korean Car Blog, ShortsCar
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