Independent Managed Equipment Services business Ergéa has announced that Craig Farrow has been appointed as its new Commercial Director.
The experienced healthcare executive joined Ergéa UK in May and now leads the Business Development team.
Farrow has spent over 25 years in sales and leadership roles, gaining a broad range of experience.
This includes endoscopy, ultrasound and imaging devices at Olympus Medical, overseeing surgical device and decontamination systems at B Braun Medical, and most recently driving growth within the single-use endoscopy market at Ambu.
Ergéa UK CEO, David Rolfe, said: “I am delighted that Craig has joined us as Commercial Director.
“He is a great fit for the business both in terms of his experience and people centred approach.
“Craig is exceptional with people development, and relationship building, skills which are central to the trusted customer partnerships that we are focused on.
Craig will help to build deep relationships with all our key customers and ensure our highest-quality offering, providing innovative customer focused outcomes, operational efficiency, additional capacity, modernisation and ultimately better patient outcomes.”
Farrow added: “I am delighted to be joining the Ergéa UK team at such an exciting time following the recent rebrand.
“With the NHS currently facing significant challenges, there is a great opportunity for Ergéa UK to make significant strides in supporting their efforts.”
Ergéa offers Managed Equipment Services across radiology, radiotherapy, cardiology, endoscopy and surgical theatres.
The company also provides vendor independent maintenance services for endoscopy, diagnostic imaging and biomedical equipment in the UK.
