For our latest poll we asked our audience: what’s the biggest challenge with interoperability across health and care? We put forward four possible answers – a lack of a national strategy, suppliers and systems, the need for dedicated funding to support interoperability, or the reality of organisations solving challenges alone. 31 percent of respondents believed […]
Connected TV/streaming and generative AI (GenAI) are the priority consumer trends for healthcare and pharmaceutical marketers, new research has found. Mediaocean’s 2024 Pharmaceutical and Healthcare Advertising Outlook Report, which surveyed leading pharma and healthcare marketing industry professionals, found that 59% viewed CTV/streaming as the most important consumer trend. Health businesses look to be elevating their […]
Calderdale and Huddersfield NHS Foundation Trust has achieved HIMSS stage six validation for its use of data (Adoption Model for Analytics Maturity – AMAM). Rob Birkett, chief digital and information officer, announced the news in a LinkedIn post, thanking colleagues and noting that the achievement represents “deserved recognition of the hard work and team approach […]
Reduced data latency and higher transmission speeds are both on the docket for Houston Methodist when it opens its newest hospital in April 2025. The health system is working with AT&T and Verizon to bring 5G to the facility, says Jim Francis, CTO and vice president of IT at Houston Methodist. “What we’re doing with […]
