A multi-agency coalition of law enforcement agents will begin tackling the unruly market of illegal e-cigarettes, under pressure from antismoking groups, lawmakers and the tobacco industry urging federal authorities to stop the flood of vaping devices favored by adolescents.
The Justice Department and the Food and Drug Administration announced the new effort, which is expected to target fruit- and candy-flavored vapes containing high levels of addictive nicotine.
The new coalition would include the Bureau of Alcohol, Tobacco, Firearms and Explosives; the U.S. Marshals Service; the Federal Trade Commission and the U.S. Postal Service, tapping into federal laws that could include significant fines and jail terms. “Unauthorized e-cigarettes and vaping products continue to jeopardize the health of Americans — particularly children and adolescents — across the country,” Benjamin C. Mizer, the acting associate attorney general, said.
Until now, enforcement efforts have largely involved warning letters and limited penalties issued by the F.D.A. to various vendors like gas station and convenience store owners, ordering them to stop selling the items.
Those initiatives have been criticized as unsuccessful by congressional lawmakers and others, who have pushed the agency to do more to keep illegal e-cigarettes from entering the United States.
Traditional tobacco companies, including Reynolds American, have also asked the F.D.A., which regulates tobacco, to banish the illicit products that are in competition with their own e-cigarettes. Their call for flavored vape enforcement, though, has ended at the U.S. border. British American Tobacco, Reynolds’ parent company, has said it marketed its Vuse Go vapes in flavors like Mango Ice and Blue Raspberry in 46 countries.
