An all-electric Jeep Renegade is finally confirmed. Even better, it will start at under $25,000 as Jeep expands into new markets. In the US, the Jeep Renegade EV will join two other all-electric Jeep vehicles, the Wagoneer S and Wangler-inspired Recon.
The news was confirmed during Stellantis 2024 Investor Day on Thursday. Jeep’s electric Renegade will be among three new EVs launching in North America.
Although Jeep was recently voted America’s most patriotic brand, sales have slipped over the past few years. After sales quadrupled in the US, reaching nearly 1 million in 2018, Jeep has struggled to gain momentum.
Jeep brand sales fell 6% (642,924) in the US last year after slipping 12% in 2022 (684,614) and another 2% in 2021 (778,711).
CEO Antonio Filosa believes Jeep’s new electric vehicles will help turn things around. Filosa told Automotive News last week that “something like 100% will be conquested,” referring to its first global EV, the Wagoneer S.
“The brands we are targeting are mainly Tesla… but there are many others,” Jeep’s leader said. Jeep officially unveiled the Wagoneer S luxury electric SUV two weeks ago with up to 300 miles range.
However, Jeep has “bigger” plans to expand into new markets and strengthen the brand.
Jeep Renegade is going electric for under $25,000
Jeep confirmed it will launch an electric Renegade, starting at “under $25,000” as part of its new growth plan.
The brand will return to the mid-size UV segment in North America while re-entering the small UV market globally. Jeep will expand its lineup from 10 to 13 over the next three years. By 2027, Jeep plans to have six all-electric vehicles.
After Stellantis CEO Carlos Tavares said a $25,000 Jeep EV would launch in the US “very soon” just weeks ago, we are learning it will be the electric Renegade.
“If you ask me what is an affordable BEV, I would say 20,000 euros in Europe and $25,000 in the US,” Tavares explained. “In the same way we brought the 20,000 Euro Citroen e-C3, you will have a $25,000 Jeep very soon.”
Tavares revealed it will be an electric Jeep Renegade during Stellantis Investor Day 2024. Although no other information was revealed, it will priced “under $25K.” However, it’s unclear if that includes government incentives.
The affordable Renegade EV will join the Wagoneer S and Recon in Jeep’s electric lineup. Jeep is expected to reveal the Recon, a rugged EV inspired by the Wrangler, later this year.
Electrek’s Take
Jeep’s $25,000 electric Renegade comes as several rivals are also aiming for the low-cost EV segment.
Kia opened orders for its EV3 in Korea last week, starting at $30,700 (KRW 42.08 million). When it arrives in the US, it’s expected to start at around $35,000. The EV4, Kia’s take on electric sedan, is expected to launch at around $35,000 next year.
Volvo’s EX30, starting at $35,000, is off to a hot start, with 14,500 models sold globally in the first quarter.
Chevy plans to launch the $35,000 Equinox EV model later this year, while Ford, Volkswagen, and several others are also building affordable EVs.
What do you guys think? Would you buy an electric Jeep Renegade for under $25,000? Let us know in the comments below.
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