Lexus will spearhead Toyota’s EV strategy with new ‘ajimigaki’ approach
2024 Lexus RZ 450e Premium in Iridium (Source: Lexus) Toyota’s luxury Lexus brand will play a key role in the Japanese automaker’s EV plans. After opening its new global headquarters, Lexus is embracing an “ajimigaki” strategy to revamp the luxury brand. If you ask Google Translate, the Japanese term ajimigaki means “taste refinement” in English. […]