Shift to consumer-first mindset is highest priority for digital pharma products going into 2023 – Digital Health Technology News
Two in five (42%) pharma leaders say that moving to a consumer-first mindset is a priority for the next two years Only 27 per cent are always conducting user research, obstructing user centricity Current mindset and lack of user research result in digital products falling short of expectations for 18 per cent of pharma companies […]