Tesla ramps up communications as Elon Musk becomes more controversial

  • January 19, 2023
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Data shows that Tesla has significantly ramped up its own external communications over the last few months as Elon Musk becomes more controversial. Last month, I wrote an op-ed titled “Tesla badly needs to bring back its PR departmen“‘ about why I think the automaker needs to bring back its PR dept that it dissolved […]

Audi defeats NIO in court over electric vehicle naming scheme

  • January 19, 2023
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Audi took Chinese EV maker NIO to court and won over the naming of its electric vehicles. The Munich Regional Court ruled that the name of NIO’s EV models were too similar and could be confused with an electric Audi. Audi wins in court over NIO EV model names Audi initially sued NIO in 2021 […]

Hertz just launched a major EV rollout program for US cities

  • January 19, 2023
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Hertz is rolling out its EV fleet to cities across the US in a program called Hertz Electrifies, and it’s kicking off in Denver. Hertz Electrifies In a new public-private partnership, the car rental giant will bring its EV fleet to US cities, and it’s also going to expand its fleets with Tesla, Polestar, and […]

Checklist: 4 Steps to Help You Get Started on Your MDR Journey

  • January 19, 2023
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Take these four steps to start strong with an MDR partner: Assess your security posture and team.Conduct a formal security assessment. Does your team have the skills and time to respond to incidents quickly and effectively?  Know your organization’s security priorities. What does your incident response strategy look like? Take note of the gaps that […]

ZeroAvia successfully completes first flight of world’s largest hydrogen-electric plane [Video]

  • January 19, 2023
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Less than a month after receiving a permit to fly from the UK’s Civil Aviation Authority (CAA), hydrogen-electric plane developer ZeroAvia has successfully completed the first flight of its 19-passenger aircraft. It’s maiden flight marks the record for the largest aircraft in the world to be powered by a hydrogen-electric engine, representing a huge moment […]