Cardiff-based Eakin Surgical – a long-established UK single-use surgical instruments manufacturer – is set to return to Arab Health.
Sales head Alana Rodgers will be based on the Eakin stand H30 (Hall 2) throughout all four days of the event to offer customers support in product training, after sales support and objective handling.
Joining the Welsh Government trade mission, Eakin Surgical will be showcasing how its range of high-quality, sustainable single-use surgical solutions can be used in operating rooms worldwide to address modern healthcare challenges.
Last year, the company announced its expansion into the Middle East marketplace as it aims to significantly grow international sales, after securing a contract in the region with the help of the Welsh Government.
The company has appointed a new distributor in the region after attending the Arab Health event in 2022.
The deal will see Eakin Surgical’s products sold across the UAE, Bahrain, Saudi Arabia, Oman and Qatar.
International sales account for a third of Eakin Surgical’s business, with the company aiming to triple its export figures over the next five years by entering these new target markets.
Eakin Surgical currently exports its products to 28 countries across Europe, Australia, New Zealand, and South Africa.
The already has a strong UK presence but is using the international exhibition – the largest and leading healthcare business event in the Middle East and one of the largest in the world – as a platform to grow its export markets.
Rodgers said:
“Our presence at Arab Health is to leverage our recent investments in our International Marketing and Sales teams; to reinforce our relationships with current distributors, and to forge new partnerships in markets where we are not yet active.
“We have made great connections and partnerships which were initiated from Arab Health in the past, and we look forward to strengthening those connections and building new relationships with distributors from the region and beyond.”
Eakin Surgical’s mission is to enable safer operations and improved patient outcomes through the provision of high-quality surgical solutions.
As such, the company continues to work closely with healthcare professionals to identify where products can be improved and bring to market innovative solutions that offer surgical teams the reliable, practical and flexible tools that they rely on.
Arab Health is taking place from January 30 – February 2 in Dubai, and throughout the show, Eakin Surgical will be located on the UK Pavilion – Hall 2 Stand H30.
To arrange an appointment with the Eakin Surgical team, email [email protected].
