Subscription fitness platform Strava has announced the acquisition of 3D map and guides app, FATMAP.
FATMAP’s proprietary 3D mapping technology will be enabled in all of Strava’s services, enabling active individuals to holistically discover and plan an outdoor experience with curated local guides, points of interest and safety information.
Michael Horvath, CEO and co-founder of Strava, said:
“We have a shared vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the outdoors.
“For us, the opportunity to reimagine the purpose of maps and how they inspire exploration is an outsized advantage for a differentiated outdoor experience.”
Designed specifically for trails and exploring the outdoor world, FATMAP’s technology enables people to safely discover, navigate and share maps and guides, even without a mobile connection.
Its community of hikers, mountain bikers, skiers and trail runners are active in over 100 countries around the world.
Paired with Strava’s dataset of more than 8 billion activities, the acquisition will enable a universal map for users moving on the slopes, trails, city streets or in suburban neighbourhoods.
FATMAP CEO, Misha Gopaul, said:
“We started FATMAP with a mission to make outdoor experiences more accessible.
“Where other map platforms have been designed for navigating streets and cities, we wanted to build a map designed specifically to help people explore.
“Joining forces with Strava opens up new exciting possibilities and will accelerate our progress to enable millions more people to explore the world’s wild places, safely and sustainably.”
The new acquisition follows last year’s product enhancements from Strava, including the introduction of new trail sports types and its enhanced suite of routing features.